LACES

As I entered the cafe in Silverlake that day, I had no idea what awaited me. Jessica Poland, once known as Charlotte Sometimes from her time on The Voice, was ready to shed her old skin and embrace a new artistic identity. It was a pivotal moment for her, and I was filled with both excitement and trepidation at the prospect of working with such a talented artist. Jessica's desire for a fresh, bold branding was palpable as we delved into discussions about her upcoming career trajectory. She sought something that would set her apart from her previous persona, something clean and modern that would speak to her evolution as an artist. It was a challenge that I eagerly embraced, fueled by my own youthful enthusiasm and a burning desire to connect with people through my work. Together, we crafted a visual identity that captured the essence of Jessica's new direction. The album cover art and logo we created reflected her bold, modern vision, setting the stage for this new chapter in her musical journey. The same distinctive font we chose became a thread that wove through each of her subsequent song covers, tying together this era of her career with a sense of continuity and purpose. As I reflect on that time, I can't help but smile at the thought of the collaboration that led to the birth of a new artistic identity for Jessica Poland. It was a moment of creative synergy, a meeting of minds and hearts that gave rise to a visual narrative that would accompany her music and resonate with her fans for years to come.