Resume

Summary of Qualifications

Experience Art Director with 12+ years’ experience in art direction and visual communications across digital, print, and OOH media. Twice promoted at Clear Channel Outdoor and recognized with a Spirit Award in 2025. Known for bold creative vision, cross-functional leadership, and driving design strategies that boosted campaign impact and production efficiency. Bilingual in English and Spanish.

Areas of Expertise

Professional Experience

Clear Channel Outdoor

Corporate Art Director April 2022 - Present

Promoted to Corporate Art Director, acting as a primary creative media liaison for national sales teams, managers, and clients at a nationwide scale.

· Led a cross-functional team of graphic designers to produce high-impact print, digital, and experiential designs, including Key Art and Production Asset Adaptation for OOH campaigns, resulting in 35% increase in campaign effectiveness and improved production design workflows.

· Orchestrated high-visibility OOH and digital campaigns celebrating Pride/Hispanic Heritage Month, driving a 75% surge in social media engagement and elevating positive brand perception among target demographics. Served as a panelist for Diversity and Inclusion Pride Panel and interviewed with The Drum and MediaVillage.com to discuss the value of visual communications in promoting inclusivity and celebrating diversity.

· Standardized brand assets by crafting 20+ CANVA templates for regional marketing teams, ensuring consistent visual identity and streamlined content creation across diverse campaigns and markets company-wide.

· Identified strategic opportunities and key target accounts with the Executive Creative Director and SVP of Marketing to leverage creative in winning or retaining business.

· Created 20+ marketing materials, including banners, brochures, mini posters, holiday cards, and other event materials, promotional PR materials, branded merchandise, platform merchandising support, and one-off productions moments for Clear Channel.

· Collaborated with OMG23 on 5+ large-scale OOH advertising installations including wallscapes and billboards, garnering positive client feedback for Walt Disney Studios.

Regional Art Director June 2019 – April 2022

Elevated to Regional Sr Graphic Designer and cultivated strong relationships to become the go-to creative media expert for 20+ sales teams, managers, and clients in Los Angeles and San Diego.

· Managed the file prep and cross-platform deliverables process for over 50 campaigns, ensuring brand consistency and meeting tight deadlines.

· Increased digital production efficiency from 6% to 85% to #1 position in the country.

· Led and supervised a team of designers, leveraging Adobe Photoshop and Illustrator expertise, to elevate creative best practices, incorporating inventory photos and utilizing typography, layout, and photo manipulation to develop bold visual communications that effectively showcase CCO assets increasing ad recall by 30%.

Regional Graphic Designer October 2016 – June 2019

Collaborated to ideate diverse product portfolio, from static exhibits to digital displays, for prominent OOH ad company to improve visual communications and drive revenue via outdoor media such as billboards, wallscapes, buses, shelters, and benches.

· Revamped marketing collateral strategy, incorporating campaign designs and digital banner designs into client-specific one-sheets and decks; presented improved branding statements that were used by all sales associates.

· Curated impactful sponsorship packages showcasing company values, securing partnerships with 5 key city-wide events annually, and solidifying brand presence within the local community.

Poshsquare

Graphic Designer November 2015 – October 2016

Developed supplemental marketing material imagery and Social Media Assets for print and social media outlets, including Facebook, YouTube, and other platforms, creating engaging Promotional PR Materials for an online women's boutique.

· Spearheaded A/B testing on website layouts and calls-to-action, which yielded a 15% boost in conversion rates, solidifying the website as the company's top sales driver.

· Conceptualized and designed creative, beautifully executed, layouts for seasonal lookbooks, email campaigns, and website ads.

Grand General

Graphic Designer August 2013 – November 2015

Designed packaging for 100+ products including Chrome and lighting for manufacturer and distributor of high-quality truck accessories.

· Developed and designed content, photographed and curated images of products, adapting for packaging, catalog, print advertising, social media, and company website.

Cohesive & Co.

Branding Coordinator/Graphic Designer September 2012 – August 2013

Orchestrated 4 seasonal lookbook photoshoots, directing photographers, models, and stylists, resulting in a 15% increase in social media engagement and a feature in 3 industry-leading fashion blogs.

· Collaborated with overseas production teams to align on materials, finishes, and deliverables, while designing hang tags, back labels, and line sheets to uphold brand integrity.

Additional Experience

2012 Graphic + Layout Designer, Hydrogen Magazine | Los Angeles, CA

Awards

2025 Spotlight Awards, CCO

2022 Regional Leadership Summit Award, CCO Blueprint Rollout Team

2022 Regional Leadership Summit Award, CCO Investor Day Team

2019 OOH/Out of Home Today, Best Creative Award

2019 Clear Channel Outdoor San Diego, Standout Award 4th Quarter

2018 Clear Channel Outdoor Los Angeles, Peer Award

Education

Bachelor of Arts in Graphic Design and Visual Communications

California State University, Los Angeles | Los Angeles, CA

Articles

The Drum, Clear Channel Outdoor's Daniel Herrera on creating a meaningful OOH campaign for Pride

Media Village, Clear Channel Outdoor Highlights Hispanic Trailblazers In New Digital OOH Campaign

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