Summary of Qualifications
Visionary Professional Designer with 10+ years’ experience in art direction and graphic design who specializes in aligning visual elements to achieve cohesive marketing and branding.
Accomplished Leader of Creatives whose adaptable and personable nature blends with a keen ability to problem solve, appreciate diverse perspectives and lead the effort to achieve impressive results.
Areas of Expertise
Design: Print + Digital Design | Advertising | Branding + Logo Design | Advertising | Social Media | Marketing | Website Design | Editorial Design | Visual Identity | Market Research + Trends | Package Design | Typography | Photo Editing | Pre-Production | Ideation | Brand Development + Storytelling | Development Workflows | Visual Communications | Adobe Photoshop | Adobe Illustrator | Adobe InDesign
Leadership: Strategic + Creative Planning | Product Development + Management | Consulting | Relationship Building Stakeholder + Client Management | Collaboration | Concise + Adaptable Communication
Professional Experience
Clear Channel Outdoor
Corporate Art Director April 2022 - Present
Promoted to Corporate Art Director, serving as public-facing creative media expert for national sales teams, managers, and clients nationally.
· Created visually captivating Out-of-Home (OOH) campaigns for Pride and Hispanic Heritage Month, and had the privilege of being interviewed by The Drum and MediaVillage.com to discuss the value and impact of visual communications
· Served as a panelist for the Diversity, Equity and Inclusion (DE&I) Pride Panel, sharing insights on the importance of visual communications in promoting inclusivity and celebrating diversity
· Played a crucial role in Clear Channel Outdoor's (CCO) rebranding by creating systems for the company to use the new branding materials, developing templates for the marketing team, and ensuring the placement of all branded materials to streamline the rebranding process and maintain consistency across various branding materials
· Managed the development of corporate branded merchandise including apparel, drinkware, tech products, and office essentials, overseeing colorways, samples, and final production
· Updated CCO's one-sheets, developed templates, and implemented systems for the introduction and use of Canva by the marketing team
· Led a team of 5 art directors for the 2023 Outdoor Advertising Association of America Obie Awards, devising a submission strategy that resulted in 13 finalists and 4 winners
Regional Art Director June 2019 – April 2022
Promoted to Regional Art Director, served as public-facing creative media expert for sales teams, managers, and clients in Los Angeles and San Diego.
· Successfully achieved a remarkable increase in digital production efficiency, elevating it from 6% to an impressive 85%, propelling our organization to the coveted #1 position in the country.
· Skillfully supervised and guided a team of talented designers, empowering them to adopt and implement best practices in creative design.
· Incorporated inventory photos and harnessed the power of typography, layout, and photo manipulation to create visually striking communications that effectively showcased the assets of CCO.
· Through our collective efforts, successfully captured the attention of our audience and delivered impactful messages.
Regional Graphic Designer October 2016 – June 2019
· Collaborate to ideate diverse product portfolio, from static exhibits to digital display, for prominent OOH ad company to improve visual communications and drive revenue via outdoor media such as billboards, wallscapes, buses, shelters, and benches.
· Develop marketing collateral one-sheets, infographics, and client-specific decks to effectively communicate clients’ vision resulting in cohesive, compelling branding statements
· Design company sponsorship collateral for city-wide events in collaboration with PR department.
Poshsquare
Graphic Designer November 2015 – October 2016
· Developed supplemental marketing material imagery for print and social media outlets for online women’s boutique.
· Develop the look and usability of company website to drive traffic to the site and improve sales. Conceptualized and designed creative, beautifully executed, layouts for seasonal lookbooks, email campaigns, and website ads.
Grand General
Graphic Designer August 2013 – November 2015
· Designed packaging for a variety of products including Chrome and lighting for manufacturer and distributor of high-quality truck accessories.
· Developed and designed content, photographed and curated images of products for packaging, catalog, print advertising, social media, and company website.
Cohesive & Co.
Branding Coordinator/Graphic Designer September 2012 – August 2013
· Orchestrated seasonal lookbooks, photo shoots, and graphic designs.
· Liaised with overseas production teams to synchronize deliveries and discuss materials, finishes, and deliverables.
· Designed hangtags and back labels for inventory, finalized screen printing, and organized line sheets to maintain brand integrity.
· Created seasonal website ads and e-commerce product photos.
Additional Experience
2012 Graphic + Layout Designer, Hydrogen Magazine | Los Angeles, CA
2024 Vice President Public Relations, Toastmaster | Los Angeles, CA
Awards
2022 Regional Leadership Summit Award, CCO Blueprint Rollout Team
2022 Regional Leadership Summit Award, CCO Investor Day Team
2019 OOH/Out of Home Today, Best Creative Award
2019 Clear Channel Outdoor San Diego, Standout Award 4th Quarter
2018 Clear Channel Outdoor Los Angeles, Peer Award
Education
Bachelor of Arts in Graphic Design and Visual Communications
California State University, Los Angeles | Los Angeles, CA
Articles