Clear Channel Outdoor

As an Art Director specializing in out-of-home advertising, my role was to help brands craft their narratives through captivating and striking visuals. From static billboards to dynamic digital displays, I delved into the realm of typography, layout, and photo manipulation to ensure that each brand's message was conveyed in a big, bold, and beautiful manner. The sheer thrill of seeing my work come to life on a grand scale across Los Angeles and beyond is inexplicable. The rush of butterflies, the overwhelming joy, and the profound sense of pride all mingled together as I saw my work. There were moments when I'd be driving, lost in my thoughts, only to be jolted back to reality as I passed a billboard that I had a hand in bringing to life, a testament to the impact of my work on the urban landscape. One of the most valuable lessons I gleaned from my experience in out-of-home advertising is the importance of distilling the most crucial information and building the design around it. It was a reminder that a good design doesn't rely on an array of flashy effects to be effective; rather, it hinges on the power of simplicity and clarity. Crafting larger-than-life visuals for brands is a testament to my passion for visual storytelling and my unwavering commitment to helping brands make a lasting impression.